Depending on the purposes of your video, it is important to pay close attention to your projected total running time. For less casual, more professional film footages –for reports or presentations, or for amateur films, for example—it is best to have a clear idea of how long you want your video to run.
Even when employing professional video editing services, the first thing they will ask you is how long you want your film to run. From here, you get a realistic idea of what shots you will have to cut and what shots are very important to your film.
This information helps focus the film’s purpose to suit the projected audience’s temperament. Children, for example, have less patience with long videos that do not have any action that would capture their attention. A clear knowledge of the purpose and audience of the film will help make your video more effective.
photo credit: chemistry land